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“If you want to quit smoking, check your cell phone”. This is from a study from the British medical journal “The Lancet”, after following 5800 smokers who were trying to quit. Smokers received motivational texts even up to 5 times a day, while also being able to text for help when cravings or relapses occurred. Caroline Free, lead researcher on the study says, smokers reported that the text messages helped them through the difficulty of stopping smoking, “It made them feel less isolated while they tried to quit.” TXT2STOP is the text to use for those looking for support in quitting. Free, believes that increased personalization and interactivity could make the text message program even more effective. (Jonathan Shorman. USA Today)